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Curriculum and Course Descriptions

Program of Study

Below are the courses and the required prerequisites that are necessary to complete the Master’s of Business Administration. They are listed in the order they are to be taken.

BUSA 590 – Organization of Health Care Systems
BUSA 532 – Marketing Research for Health Care
BUSA 699‐ Essentials of Managed Care – A Research Approach (prerequisite Statistics)
MNGT 541a – Strategic Thinking for Health Care
ECON 522 – Health Care Economics (prerequisite Economics)
BUSA 641 – Human Resource Management
ACCT 524 – Managerial Accounting for Health Care (prerequisite Accounting)
BUSA 698 – Health Care Law
BUSA 692 – Health Care Management & Policies
BUSA 519‐ Financial Management of Health Care Institutions (prerequisite Finance)
BUSA 560a – Business Ethics for Healthcare
BUSA 694 – Field Research Project & Thesis*

Note Regarding Prerequisites: As noted above, some courses in the program require a prerequisite.  These prerequisites may be fulfilled in a number of ways, including the option to enroll in the prerequisite course concurrently during this program. 

Course Descriptions

BUSA 590 The Organization of the Health Care System (3 credits)
This course is intended to be a review of the healthcare system, including the history and implementation of managed care.  Emphasis is on the general, as well as the departmental, operations of health care organizations.  Factors affecting health status, the current state of health care, and the future of the health care system are discussed.

BUSA  699  Essentials of Managed Care: A Research Approach (3 credits)
Using a managed care case study approach, this class is an introduction to critical research tools including current methods, instrument design, measurement criteria, and quantitative analysis used to guide management decisions in an ever-changing marketplace.

MNGT 541 Strategic Thinking (3 credits)
This course introduces students to key topics in strategic management and marketing, focusing on the need to cultivate creative thinking, social responsibility and entrepreneurial vision.

ECON 522 Health Care Economics (3 credits)
Using the case study method, students examine and analyze real-life examples of issues facing the healthcare manager in the healthcare setting. The process of evaluation includes both economic and ethical analysis.

BUSA 532 Marketing Research for Health Care (3 credits)
The student is provided with an understanding of marketing management which managers of health care organizations can use to successfully organize, plan, and implement the marketing activities of their organizations. The marketing tools and techniques studied have practical, "real world" applications.

BUSA 698 Health Care Law (3 credits)
The applications of legal approaches to healthcare decision making are studied. Discussion focuses on predominant relationships in the healthcare field: physician-patient, hospital-physician, and hospital-employee.

BUSA 641 Human Resource Management (3 credits)
Designed to explore and analyze the wide varieties of activities involved in executing the personnel function of an organization, this course explores the nature of responsibilities relating to the management of people.  Also provided in this course is a survey of contemporary management theories and practices in the areas of leadership, shared values, motivation, and team building.

ACCT 524 Managerial Accounting for Health Care Institutions (3 credits)
This course provides an introduction to accounting methods used by healthcare organizations in the financial planning and control process, including cost accounting, cost analysis, budget process, and management of working capital.

BUSA 695 Marketing Research for Health Care (3 credits)
The student is provided with an understanding of marketing management which managers of healthcare organizations can use to successfully organize, plan, and implement the marketing activities of their organizations. The marketing tools and techniques studied have practical, "real world" applications.

BUSA 519 Financial Management of Health Care Institutions (3 credits)
Using the case study method, the student analyzes real-life examples of issues facing the financial manager in the healthcare setting. The course provides the student with the terminology, theory, concepts, and tools for planning, acquiring, and utilizing information that can maximize organizational efficiency and value.

BUSA 692 Health Care Management and  Policies (3 credits)
The student is provided with an understanding of health policy planning, analysis, and management. The course focuses on data resources and requirements, analysis and choices among health policy initiatives, comparative assessments of health policy, public and quasi-public sector decision making, resource allocation planning, and the major tactical, strategic problems faced by healthcare administrators in applying modern business concepts to healthcare systems.

MNGT 560 Business Ethics (3 credits)
This course explores the ethical "gray" areas of contemporary business practices and develops skills in moral discernment through a dialogue framework for ethical decision making that highlights the impact of a student's core values, experiences, and assumptions on the decision- making process.

BUSA 694 Field Research Project and Thesis (3 credits)
This learning project allows the healthcare student to creatively meet their own objectives while using information learned in the classroom. It encompasses the development of a comprehensive healthcare project in the form of a written business plan, focusing on the identification, exploration, and feasibility of starting a new business,incorporating an entrepreneurial focus and centering on collaborative cohort efforts. This project is carried out over the course of the entire program and includes two Executive Seminars that focus on contemporary practices, management problems, day-to-day management issues, and information technology.

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