Business & Communication Studies
Students who begin the AA program with zero credits will take 18 credits of elective courses to complete the degree requirements. Transfer students will take sufficient elective credits to meet degree requirements.
Elective Courses in Business and Communication Studies
- Principles of Marketing
- Essentials in Economics
- Introduction to Relational Communication
- Group Communication & Leadership
BUSA 202 Principles of Marketing (3 credits)
Basic principles and practices involved in the distribution of goods and services, market surveys, advertising and salesmanship.
ECON 205 Essentials of Economics (3 credits)
This course is designed to introduce students to the basic principles and tools of microeconomic and macroeconomic analysis, emphasizing the importance of economic literacy in being a responsible citizen and addressing key social issues. Students will become familiar with basic characteristics of market economies, the interaction of supply and demand, the role of government in regulating the economy, the concept of elasticity, marginal analysis in production, an overview of market cycles, unemployment, fiscal and monetary policy, the national debt, inflation, fractional-reserve banking and the role of the Federal Reserve System.
COM 104 Introduction to Relational Communication (3 credits)
An introduction to the study of human communication. The nature of communication, how it works and the role it plays in human social relations is introduced and applied to the major contexts of communication: interpersonal, small group and organizations.
COM 203 Group Communication & Leadership (3 credits)
The focus of this course is on the theories and skills related to the initiation, development and effective conduct of task-focused small groups. The theory and skills of leadership appropriate to small task groups is also emphasized.
For more information, please call the Campolo College of Graduate and Professional Studies at 610-341-1700 or 1-800-732-7669.