Section
Eastern University Business

Marketing

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Overview:
The undergraduate major on Marketing is a Bachelor's of Arts (BA) degree approved by the Pennsylvania Department of Education and accredited by the Middle States Commission on Higher Education (MSCHE).  The Department of Business is also a member of the American Assembly of Collegiate Schools of Business.  Graduates in the Marketing major will acquire the necessary knowledge to obtain positions within profit and non-profit business sectors.

Visit the links below to learn more about the Marketing Major:
Career Paths
Core Curriculum
FOUR YEAR COURSE PLANNING SHEET

Stewardship:
Each course in the Marketing major will use the teachings of Jesus Christ as a foundation.  Specifically, students in the major will be guided in context to Christian Faith and Service.  They will also be challenged to think through their faith and actions during discussions that address issues such as: creating safe products, avoiding false and misleading advertisements, rejecting high pressure sales tactics, appropriateness of taking bribes in cultures where it is the norm, not manipulating the availability of a product for purpose of exploitation, disclosure of the full price associated with any purchase, and maintaining honesty in research by avoiding misrepresentation and omission of pertinent research data.  As the Bible says "He who walks in integrity walks securely, but he who perverts his ways will be found out" (Prov. 10:9)

 

For further information please contact department co-chairs:

Professor Tod Gilmore (610) 341-1546, or email: tgilmore@eastern.edu

Dr. Lindy Backues (610) 225-5533, or email: lbackues@eastern.edu