BA in Marketing Curriculum

Click here for the FOUR YEAR PROJECTION of courses offered by the Business Department.

Course Number	Course Name	Credits
ACCT 107	Principles of Accounting I	3
ACCT 108	Principles of Accounting II	3
BUSA 202	Principles of Marketing	3
BUSA 206	Principles of Management and Leadership	3
BUSA 221	Business Statistics	3
BUSA 302	Marketing Research	3
BUSA 303	Consumer Behavior	3
BUSA 305	Principles of Sales Management	3
BUSA 306	International Business	3
BUSA 311	Business Ethics and Leadership	3
BUSA 350	Business Law	3
BUSA 403	Contemporary Issues in Marketing	3
BUSA 405	Integrated Marketing Communications	3
BUSA 480	Business Strategy and Policy	3
BUSA 491 & 492	Integrative Practices
COM 120	Public Speaking	3
ECON 205	Essentials of Economics	3
ECON 305W	Economic Policy Seminar	3
FIN 360	Business Finance	3
	TOTAL CREDIT HOURS:	54

Eighteen hours to include BUSA 202 or ENTR 202, BUSA 302, 303, 311 and TWO courses from BUSA 305, 403, 405.

Marketing students are encouraged to schedule classes according to the four-year plan set out by the Business Department. Course descriptions are available in Eastern's undergraduate course catalog.