Tod Gilmore is a Lecturer in Marketing at Eastern University. He began teaching at Eastern in the Fall of 2006 as an Adjunct Instructor of Marketing. Â He teaches Introduction to Business, Principles of Marketing, Principles of Sales Management, Consumer Behavior, Integrated Marketing Communication (IMC), Business to Business Marketing and Marketing for Entrepreneurial Firms.
Mr. Gilmore has extensive hands-on sales and marketing experience in the retail, industrial packaging and transportation/logistics industries. Over the past 25 years he has held senior sales and marketing positions with several Fortune 500 companies including F.W. Woolworth Co., Sonoco Products Co., Jefferson Smurfit Corp., International Paper Co., Ryder Systems and First Group America.
In 2006 Mr. Gilmore co-founded Priority One Management Solutions, Inc., a provider of vehicle fleet and mobile workforce productivity and efficiency solutions, including management consulting and mobile resource management (MRM) products and services for the local and state government and commercial sector.
MBA; Business Administration, The Pennsylvania State University
BS; Marketing, The Pennsylvania State University
Study abroad at the University of Zambia, Lusaka, Zambia
Research Interests and Selected Publications
Business to business (B2B) marketing as mission from a Reformed Christian perspective
Entrepreneurship with a focus on marketing strategy in the digital age
A YMCA Full Service Facility Expansion Market Analysis; Masterâ€™s Thesis, December 1984
Professional Associations and Services
Member, American Marketing Association
Member, American Public Works Association
Elder, Presbyterian Church (USA)
Vice President & Treasurer, Presbyterians Pro-Life
Co-founder, Â Priority One Management Solutions, Inc.