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BA in Marketing Curriculum

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Course Number Course Name Credits
ACCT 107, 108 Principles of Accounting I, II 6
BUSA 202  Principles of Marketing 3
BUSA 206  Principles of Management and Leadership 3
BUSA 221 Business Statistics    3
BUSA 302 Marketing Research   3
BUSA 303 Consumer Behavior            3
BUSA 305 Principles of Sales Management    3
BUSA 306 International Business  3
BUSA 311 Business Ethics and Leadership   3
BUSA 350 Business Law              3
BUSA 403 Contemporary Issues in Marketing 3
BUSA 405 Integrated Marketing Communications 3
BUSA 480 Business Strategy and Policy 3
COM 120 Public Speaking 3
ECON 205 Essentials of Economics 3
ECON 305W Economic Policy Seminar  3
FIN 360 Business Finance 3
Total Credit Hours: 54

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