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Curriculum and Course Descriptions

Mission Statement of the Bachelor of Science in Business Administration Program

The mission of the Bachelor of Science in Business Administration is to promote academic excellence, encourage intellectual pursuits, and promote leadership and community excellence within a Christian ethical worldview. Graduates will have the ability to solve problems innovatively, based on knowledge of the tools, concepts and theories of the functional business disciplines within the business community.

Courses
BSBA300 Marketing
BSBA306 Finance
BSBA308 Accounting
BSBA311 Ethical Principles of Management
BSBA320 Micro-Economics
BSBA321 Operations Management
BSBA340 Human Resource Management
BSBA350 Business Law
BSBA361 Research Methods I
BSBA362 Research Methods II
BSBA390 Organizational Behavior
BSBA480 Strategic Management
BSBA485 Organizational Change Proposal Presentation
Total Credits: 39

Notes:

  • A minimum of 121 credits is required to complete the degree.
  • The order of courses will vary. They are shown above in numerical order only.

Course Descriptions

BSBA 300 Marketing (3 credits)
This course introduces the student to the broad field of marketing and activity that aims to develop goods and services to satisfy the needs and desires of customers. Marketing decision-making in for-profit and not-for-profit organizations emphasizes the analysis of customer needs and desires; segmenting of markets; developing product, promotion, price and distribution strategies; and the relationships among consumers, business and government.

BSBA 308 Accounting (3 credits)
This course introduces the student to basic concepts and principles in accounting.  In addition, students are expected to apply these concepts and principles in analyzing the financial health of an organization and devising strategies to ensure ethical decision-making with regard to accounting practices.

BSBA 311 Ethical Principles of Management (3 credits)
The course introduces students to the relationship between business and society and integrates the major themes of this topic with principal concepts related to ethics and management. Students explore and relate their personal ethical values to the complex moral dilemmas faced by managers.

BSBA 320  Micro-Economics (3 credits)
This introductory course focuses on the analysis of economic decision-making in the context of public and private enterprises.  The course develops the economic framework necessary to evaluate production opportunities, cost analysis and price determination in competetive and non-competitive markets.

BSBA 321 Operations Management (3 credits)
The course emphasizes the optimum deployment of productive resources in industrial, commercial and institutional settings.  Quantitative analytical techniques are used to explore topics related to decision theory, capacity planning, project management, inventory control and quality control.

BSBA 340 Human Resource Management (3 credits)
This course analyzes the problems, strategies, and procedures used to assess and manage human resources in organizations. Special attention will be given to: evaluation of abilities and performance; effective recruitment and selection; motivation techniques; and developing human resources.

BSBA 350 Business Law (3 credits)
This course provides a basic understanding of (1) the nature, functions and limitations of law and legal systems; (2) the basic relationship among justice, ethics, legal systems and social structure; and (3) the relationship among society, law and business activity.

BSBA 360 Finance (3 credits)
This course introduces the basic concepts and techniques employed by financial managers. Topics include: the environment in which financial decisions are made; time value of money; concept of value versus price; bond and stock valuation; risk and return; the capital asset pricing model; financial ratios calculations and capital budgeting.

BSBA 361 Research Methods I (3 credits)
This course introduces students to fundamental concepts related to the type of research that will be done through their Organizational Change Proposal. Topics include basic research design and measurement and the strengths and weaknesses of the various approaches available to the organizational problem solver.

BSBA 362  Research Methods II (3 credits)
This course reinforces the concepts introduced in Research Methods I and introduces students to the next phase in analyzing organizational problems. In particular, topics related to data analysis and interpretation will be explored relative to the types of research design a student may choose from after completing their Organizational Change Proposal.

BSBA 390 Organizational Behavior (3 credits)
The behavioral aspects of management are examined at the micro and macro levels. Specific areas of concern such as motivation, decision making, leadership, and conflict resolution are studied both theoretically and experientially.

BSBA 480 Strategic Management (3 credits)
This course explores the strategic planning process by focusing on in-depth analyses of organizations and their environments. Students integrate material from all other business and related courses to prepare written and verbal analyses of the strategic management of various types of organizations.

BSBA 485 Organizational Change Proposal Presentation (3 credits)
The OCP is designed for individuals or teams of students to complete a project for an organization that contributes to the organization's business strategy and can be put into immediate development and use. The project may involve assessment, analysis, design, re-design, implementation, and/or evaluation. It must make use of the knowledge and tools acquired in the business administration program, and it can use outside resources in addition to those from the program.

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