What is the meaning behind the new logo?
The logo consists of the following basic elements:
The stylized shield superimposed with a capital “E”. The shield is a familiar shape that denotes academic strength and gives a sense of history to the university. It also reflects the biblical imagery of protection frequently found in the Psalms. The large “E” stands for Eastern, a name which has been consistent since our founding, even as the appellations after it have changed (Baptist, College, University).
The curving line which breaks the shield into two parts symbolizes a horizon, which connotes a forward-looking approach to education, and the globe, denoting Eastern’s global outreach, impact and programs.
The small numerals “1925” with a cross in the center. 1925 is the date of Eastern’s founding as part of Eastern Baptist Theological Seminary (now Palmer Seminary) and conveys the fact that Eastern has been involved with higher education for the better part of a century.
The cross inside the 1925 symbolizes Eastern University’s commitment to Christ-centered higher education.
This logo stands with the words “Eastern University” and “Faith/Reason/Justice.”
The two-color version of the logo is printed in burgundy and gray, long used and recognized as the school colors for Eastern University. This Eastern University logo can be adapted for use across all of the Schools of Eastern University. It is designed to be a strong visual brand that helps Eastern University express its mission, goals and distinctive attributes across the full spectrum of communications. This distinctive logo was created to represent Eastern University now and for decades to come.
