Marketing Curriculum

Click here for the Four Year Projection of courses offered by the Business Department. 

View Eastern's current course catalog for full course descriptions.

Course Number Course Name Credits
ACCT 107       Principles of Accounting I 3
ACCT 108 Principles of Accounting II 3
BUSA 202  Principles of Marketing 3
BUSA 206  Principles of Management and Leadership 3
BUSA 221 Business Statistics    3
BUSA 302 Marketing Research   3
BUSA 303 Consumer Behavior            3
BUSA 305 Principles of Sales Management    3
BUSA 306 International Business  3
BUSA 311 Business Ethics and Leadership   3
BUSA 350 Business Law              3
BUSA 403 Contemporary Issues in Marketing 3
BUSA 405 Integrated Marketing Communications 3
BUSA 480 Business Strategy and Policy 3
BUSA 491 & 492 Integrative Practices
COM 120 Public Speaking 3
ECON 205 Essentials of Economics 3
ECON 305W Economic Policy Seminar  3
FIN 360 Business Finance 3
TOTAL CREDIT HOURS: 54

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