Consultation and Planning- Meet with our team to develop advertising campaigns and plans that take into consideration your unique audience, message, distribution method and budget. We work with vendors to negotiate rates, recommend buys and track results.
Online Advertising- We manage the placement of all online advertising including but not limited to Google Ad words, Display Ads (Philly.com, Comcast, XFinity), Facebook ads, LinkedIn ads, blog network advertising.
Outdoor Advertising- Every year we run an outdoor advertising campaign that has been planned and designed as part of our overall University marketing plan. This campaign includes the use of billboards and transit advertising on area buses and train platforms.
Radio Advertising- We work with area radio stations to place radio advertising for appropriate academic programs. In addition, we partner with station events that match up with our University mission and values (i.e. a radio station’s partnership with Alex’s Lemonade, a great cause for us to align with and support)
Event Sponsorship- Our Community Relations Manager connects with local community leaders and organizations to discuss the ways in which we can partner as sponsors of area events.
Website Development and Maintenance- Our University Senior Web Manager works with department web managers to maintain the University website content. Regular training sessions are available for those who need to learn how to navigate the content management system.