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Style Guide

Visual identity is a tool that helps an organization express its mission, goals and distinctive attributes across the full spectrum of communications. This manual illustrates and explains Eastern University’s visual identity. By correctly using the elements of the identity program, you are helping Eastern University project a consistent public image that helps promote our mission of faith, reason and justice.

All of the Schools and programs that comprise Eastern University need to speak with a clear and consistent voice. By doing so, we project a strong, unified and powerful message about what Eastern University is and what it stands for.

Any questions regarding any information in this manual should be directed to the Eastern University Communications Office, 610.341.5930.

Our Standards:

Editorial Standards
Logo(s)
Color Palette
Fonts and Typography
Web Writing Guide
Words In Common Usage At The University
Common Abbreviations/Acronyms
Photography

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