Eastern Shield

Bruce Main

Executive Director, UrbanPromise Ministries; Adjunct Professor

Since 1988, Bruce has been the Executive Director of UrbanPromise Ministries in Camden, New Jersey, a ministry that meets the educational, social, economic, and spiritual needs of inner-city children and teens. Bruce is the creator, motivator, and innovator of the outreach of UrbanPromise. The ministry hosts several after-school programs, youth clinics, summer camps, employment readiness programs, entrepreneurial training opportunities, missionary internships, the UrbanPromise Academy for teens, and the Camden Forward School.

In 1996 Bruce was selected by Christianity Today as one of America’s “UP & Coming Leaders Under 40.” His book, Spotting the Sacred, helps readers to see God in everyday things. Bruce is also an adjunct faculty member at Eastern University. He and the work of UrbanPromise are featured regularly in local media outlets. He has also been highlighted on Diane Sawyer’s 20/20 special "Waiting on the World to Change" and ABC’s "Extreme Makeover: Home Edition."


B.A., Azusa Pacific
M.Div., Fuller Theological Seminary
Ph.D., Princeton Theological Seminary

Courses Taught

Leadership Development

  • Main, Bruce. Why Jesus Crossed the Road: Learning to Follow the Unconventional Travel Itinerary of a First-century Carpenter and His Ragtag Group of Friends as They Hop Fences, Cross Borders, and Generally Go Where Most People Don't. Carol Stream, IL: Tyndale House, 2010. Print.
  • Main, Bruce. Holy Hunches: Responding to the Promptings of God. Grand Rapids, MI: Baker, 2007. Print.
  • Main, Bruce. Spotting the Sacred: Noticing God in the Most Unlikely Places. Grand Rapids, MI: Baker, 2006. Print.