University Marketing Service Areas
Strategic Communications & Marketing
The Chief Marketing Officer (“CMO”) oversees department processes, staff hires and development, budgets, corporate sponsorships and the implementation of strategic marketing initiatives and campaigns. Vendor relationships and agreements for executing marketing strategies that involve traditional marketing, digital, online, video, new technologies and specific campaigns are also overseen by the CMO. Overall department vision, strategy, project initiatives and execution, as well as ongoing recruitment marketing projects requested by the colleges, are also part of the responsibilities of this role.
Partnerships & Alliances
The Executive Director of Partnerships and Alliances heads up our Partnership area, along with an Associate Director and Graduate Assistant. The team works on communication structure and plans, leadership initiatives and training in corporate relationships, while also managing the structure and events of current or potential partnerships. Another focus includes strategizing and planning the engagement of the Radnor corporate community.
Branding & Graphic Design
Our design service area is led by our Brand Director, with assistance from our Graphic Designer. This area is responsible for all branding development, graphic design project schedules, illustrations, photography management, logo development and guidelines, printing preparations and schedules, as well as all processes related to design and production management.
Web & Writing Services
Our Web and Writing service area is led by our Assistant Director of Marketing, Senior Web Manager and online consultants. Our goal is to showcase Eastern’s unique identity through excellent and creative writing in our online and print marketing materials. We are also committed to creating a cutting-edge web strategy that includes the best tools and practices alongside seamless web and technology applications, woven together strategically to deliver results that benefit the University. The site functionality, structure, design, content, photography and development are overseen by our Senior Web Manager.
Video Production Services
Our Video Production Specialist creates innovative videos to showcase Eastern University and its various assets and programs. These videos are used for advertising, web, and social media purposes.