What is LinkedIn?

LinkedIn is a professional social network that allows you to:
 connect with classmates, faculty, and family professionally
 find new opportunities for internships and full time positions
 manage what potential employers learn about you from the Internet

What’s the difference between Facebook and LinkedIn?

Facebook and LinkedIn are similar in terms of their ease of use, but their purposes are very different. Facebook aims to connect people, while LinkedIn aims to connect professionals and organizations. When you create a profile on LinkedIn, it functions somewhat like a resume; it allows others to see your work/volunteer history and education. LinkedIn is the place to highlight your skills, to seek out others who are doing the jobs that interest you, and to find associations and organizations that align with your career plans.

Should I join LinkedIn as a college student?

Learning how LinkedIn works and connecting with professionals throughout your college years can be beneficial. For instance, your professors may not be keen on friending you on Facebook, but many are on LinkedIn. Once you connect on LinkedIn, you can see their network of professional connections. You can also follow companies and/or organizations, which may give you a deeper perspective on places you’d like to apply. You can also search for career areas, such as "public health” and find relevant groups/associations that way.

Is there an easy to follow guide to help me get started?

This is a great place to begin:

My only work experience is an on-campus job. Should I wait until later to join LinkedIn?

On LinkedIn, ‘experience’ does not simply mean paid positions. Volunteer positions—including positions of leadership on campus—should be listed along with any other paid work experiences you wish to share. Also, LinkedIn has just created a new way for students to create specialized sections their profiles. You can add test scores, work with organizations on campus, and much more. See the how-to guide here:

Is there an etiquette guide for using LinkedIn?

LinkedIn provides excellent etiquette tips here:

What if I want to see step-by-step instructions on how LinkedIn can help me find an internship or a job?

There are six excellent videos to watch here:

Is Eastern University on LinkedIn?

Yes! The Eastern University Alumni page is here. Also, you may want to find out what fellow EU alums are doing in your field. Simply click on the word ‘Advanced’ (next to the search bar at the top right corner of your screen), and then under ‘Advanced People Search,’ locate the box labeled ‘School.’ Enter in Eastern University, hit search, and you’ll see the list of Alumni. If you want to narrow down your search by keyword and/or organization, you can get results that are particular to a field of study or employer.

I joined a Group. How can I communicate with other Group members?

Watch this video for tips to get started:

Can LinkedIn recommend jobs to me based on my education and interests?

Yes, it can. Head to the Student Portal, and you can sign up for notifications on your LinkedIn home page. You can narrow results by geographic area, search for jobs worldwide, and even refine by company.

Are there any other simple tips to make my profile stand out?

 Upload a smiling photo of just you. Save group photos for Facebook. Think of how you want to look at an interview—neat clothes and hair, etc—and choose a photo accordingly.
 Your title (the phrase that appears under your name) can be anything you want; it doesn’t need to be a job title you’ve held. You might want to consider
something like “aspiring athletic trainer” or “recent graduate in communications seeking work in public relations.” Use keywords and descriptive terms.
 Don’t know what to put under work history? Include volunteer work, extracurricular activities, internships, on-campus or part time jobs, work study, freelance work, etc. If you don’t have any activities, now is the time to get involved!
 Join groups related to your industry/discipline and career interests. Not only will it give you more potential for contacts, it helps round out your profile.
 Make sure your summary and specialties are keyword-rich and include the types of internships/positions you are seeking.
 Instead of using the generic URL address that LinkedIn automatically assigns to you, go into your profile and edit the URL so that it has your name in it, i.e.
 Be sure you are utilizing the new student sections in your profile! You can now list awards & scholarships, your GPA, your on-campus activities, languages you speak, and more.

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