Whitney Collins

Whitney Collins

Assistant Professor

ELC 204
wcollin2@eastern.edu

Professor Collins has proven and diverse experience in project management, direct marketing, sales, strategic planning and consulting practices, working at such firms as EY, Cerner, The Franklin Mint and YMCA.  This includes an extensive background in systems development life cycle (SDLC), resulting in a consistent record for delivering within budget, to specification and on time. Recognized for productivity, innovation and mentoring. Leadership at one company included the successful management of a catalog, internet and retail business unit, that contributed $125 million in annual revenue.  Following that, successfully built and ran a lifestyle and media content business with a partner list including NBC, Banyan Productions and QVC.  As featured in several national and regional publications, and television broadcasts, a frequent counselor to businesses in the greater Philadelphia area.

Serves as a tenure-track professor in the marketing, management, leadership, information systems, and entrepreneurial studies disciplines.  Higher education faculty and/or guest lecturer experiences include Eastern University, Drexel University, Rowan University and Temple University. Inaugural adviser to American Marketing Association's (AMA's) Eastern University award-winning collegiate chapter.

Joined Eastern: 2010

Education

Doctoral Student, Temple University
M.B.A., Lehigh University
B.A., Lafayette College

Classes Taught
  • BUSA 270 - Management Information Systems
  • BUSA 215 - Global Business
  • ENTR 105 - Essentials of Entrepreneurship
  • ENTR 305 - Managing Entrepreneurial Enterprises
  • ENTR 415 - Entrepreneurial Business Plan Development
  • MKTG 202 - Principles of Marketing
  • MKTG 303 - Consumer Behavior
  • MNGT 675 - Practicum
Research Interests

Research interests include artificial intelligence, innovation, entrepreneurship, globalism/economics and digital media.

Professional Associations and Services
  • American Marketing Association