Strategic Communications & Marketing
Our Associate Vice President for Marketing, Enrollment, and Communications and our Director of Marketing and Communications oversee department processes, staff hires and development, budgets, corporate sponsorships, and the implementation of strategic marketing initiatives and campaigns. Overall department vision, strategy, project initiatives, and execution are key responsibilities of these roles.
Utilizing a variety of digital and traditional media strategies, the Marketing & Communications team engages in dynamic advertising initiatives to share Eastern University programs with prospective students. Our Associate Vice President for Marketing, Enrollment, and Communications and our Director of Marketing and Communications oversee vendor relationships and strategic campaigns, working with our Digital Marketing Strategist to promote Eastern on a wide array of platforms.
Branding & Graphic Design
Our design service area is led by our Brand Design Director, with assistance from our Graphic Designer. This area is responsible for all branding development, graphic design project schedules, illustrations, photography management, logo development and guidelines, printing preparations and schedules, as well as all processes related to design and production management.
Social Media, Video, & Photography Services
Our Assistant Director for Visual and Social Media, along with our Marketing Writer and Social Media Coordinator and our Lead Videographer work to create innovative photos and videos to showcase Eastern University and its various assets and programs for advertising, web, and social media. This team also oversees all social media accounts for the University and executes photography and videography to document the life of the University.
Web & Writing Services
Our Director of Marketing & Communications, Senior Web Manager, and our Marketing Writer & Social Media Coordinator work to showcase Eastern’s unique identity through excellent and creative writing in our digital and print marketing materials, and oversee the management of eastern.edu and palmerseminary.edu. The Web and Writing service area is also responsible for public relations, media relations, communication strategies, and crisis communication.
Enrollment Communications & CRM Management
Our Assistant Directors of Enrollment Communications & Technology oversee our email and print communications strategy for prospective students, working with our Senior Director of Enrollment Technology to oversee our Salesforce Customer Relationship Management (CRM) platform and technology.