Strategic Communications & Marketing
Our Associate Vice President for Marketing, Enrollment, and Communications and our Director of Marketing and Communications oversee department processes, staff hires and development, budgets, corporate sponsorships and the implementation of strategic marketing initiatives and campaigns. Vendor relationships for executing marketing and advertising strategies and specific campaigns are also overseen by this area. Overall department vision, strategy, project initiatives, and execution are key responsibilities of these roles.
Branding & Graphic Design
Our design service area is led by our Brand Design Director, with assistance from our Graphic Designer. This area is responsible for all branding development, graphic design project schedules, illustrations, photography management, logo development and guidelines, printing preparations and schedules, as well as all processes related to design and production management.
Social Media, Video & Photography Services
Our Campus Photographer & Social Media Manager, Lead Videographer, and Marketing Content Producer work to create innovative photos and videos to showcase Eastern University and its various assets and programs for advertising, web, and social media. This team also oversees all social media accounts for the University and executes photography and videography to document the life of the University.
Web & Writing Services
Our Director of Marketing and Communications, Senior Web Manager, and Marketing Content Producer work to showcase Eastern’s unique identity through excellent and creative writing in our digital and print marketing materials, and oversee the management of eastern.edu and palmerseminary.edu. The Web and Writing service area is also responsible for public relations, media relations, communication strategies, and crisis communication.
Enrollment Communications & CRM Management
Our Assistant Director of Enrollment Communications and our Salesforce & Strategic Communications Administrator oversee our email and print communications strategy for prospective students, as well as our Customer Relationship Management (CRM) platform and technology.