MBA with AI Business Strategy Concentration

As artificial intelligence disrupts every industry and every job role, current and aspiring leaders must understand its strategic implications for the organization's mission. This optional concentration for students enrolled in the MBA in Organizational Management equips non-technical business leaders with the knowledge and capabilities to lead in an AI-driven economy.

Learn to harness the power of artificial intelligence to drive critical business improvements in customer and revenue growth, innovation, business process efficiency, and supply chain optimization to keep your organization in a leadership position vs. competitors in the AI era. 

Concentration Details

  • Location: Online
  • Delivery: Self-paced within 7-week online courses
  • Length: This concentration requires 4 classes (12 credits) in addition to the MBA Core Curriculum.
  • Cost: 
    • Total cost of tuition & fees for the general MBA (30 credits) is $9,900 for 2025-2026.
    • Important: Adding this concentration to the general MBA brings your total program to 42 credits, and the total program cost to $13,860 for 2025-2026 (see Tuition & Fees for credit hour breakdowns).
    • Note: The total numbers above do not include the cost of course materials such as textbooks and simulations.
    • Students with advanced standing can apply the concentration to their elective requirements and will graduate with a total of 30 credits for $9,900.

Learn to Harness the Power of AI

Learn to harness the power of artificial intelligence to drive critical business improvements in customer and revenue growth, innovation, business process efficiency, and supply chain optimization to keep your organization in a leadership position vs. competitors in the AI era. 

As a part of the AI Business Strategy Concentration, students will learn: 

  • Managerial-level technology platform understanding: Learn foundational AI theory, platforms, and tools tailored for business managers, including GPTs and intelligent agents that can autonomously analyze data, make decisions, and take actions on behalf of users, expanding your capacity to drive responsiveness and strategic efficiency. 
  • AI-enabled growth and innovation strategies: Fuel customer-centric growth and innovation in customer service and support, marketing, sales, product development and partnership networks. 
  • AI-enabled business process and supply chain efficiencies: Apply AI to streamline operations across disciplines (finance/accounting, HR, manufacturing, supply chains, etc.) to save money and increase capabilities to remain competitive. 
  • Ethical and legal implications: Learn critical skills to lead cross-functional teams and to navigate the ethical and legal dimensions of AI in the workplace, ensuring your decisions are not only cutting-edge but also responsible and sustainable.

Concentration Curriculum

The AI Business Strategy Concentration consists of the 4 classes below (12 credits) in addition to the MBA Core Curriculum.

  • DTSC 540: Introduction to Artificial Intelligence
  • BUSA 610: AI for Growth
  • BUSA 640: AI for Efficiency
  • BUSA 670: AI Policy and Ethics

View the full curriculum for the MBA on the MBA in Organizational Management page.

Course Descriptions

DTSC 540: Introduction to Artificial Intelligence

This course is a comprehensive introduction to the field of artificial intelligence (AI), tailored for graduate students with minimal prior background knowledge in AI or machine learning (ML).  The course focuses on foundational theories of AI, ethical and societal implications of AI technologies, and practical skills in using modern AI tools.  This is an interdisciplinary course appropriate for learners from all disciplines.

BUSA 610: AI for Growth

This course equips MBA students to manage AI capabilities in their organization to accelerate customer-centric growth. Students will examine AI-driven tools and martech techniques that enable businesses to identify market gaps, personalize experiences, understand customer behavior, and foster innovation through growth loops, data flywheels, value creation networks, and ROI frameworks. Marketing tasks such as customer segmentation, predictive analytics, content creation, and product development will be explored through case studies, hands-on experiences, and other practical exercises culminating in a final AI-enabled growth plan. Students will learn to leverage AI for strategic growth while maintaining ethical standards and data privacy.

BUSA 640: AI for Efficiency

This course empowers students to manage AI initiatives in their organization to transform business processes and supply chain operations using cutting-edge AI technologies. Students will explore how AI technologies such as predictive analytics, robotic process automation (RPA) and generative AI can be applied to enhance efficiency, optimize workflows, reduce costs, streamline logistics, and strengthen competitive positioning. Through case studies and experiential projects, participants develop practical AI strategies tailored to real-world business contexts such as automated inventory and demand forecasting, HR and finance processes, predictive maintenance, and logistics optimization, among others. A final AI-enabled business efficiency plan will demonstrate strategic AI business competency.

BUSA 670: AI Policy and Ethics

This course prepares MBA students to examine the ethical, legal, and policy challenges associated with the deployment of artificial intelligence within organizations. Students will explore issues such as algorithmic bias, accuracy limits and related liabilities, data privacy, intellectual property rights, and regulatory compliance. The curriculum blends accountability and ethical AI frameworks, stakeholder analysis, AI and data governance models, and regulatory impact assessments. Through case studies and hands-on exercises, students will learn to strategically navigate the complex landscape of AI and build strategies for accountable AI implementation in various industries across stakeholders and various ESG (Environmental, Social, and Governance) scenarios.