Jeff James

Assistant Professor of Marketing and MBA Director

ELC 207

Jeff James is an Assistant Professor of Marketing in the College of Business and Leadership at Eastern University. He teaches a variety of marketing topics, including consumer behavior, digital marketing, marketing research, among others. 

Jeff has an extensive background as a marketing leader in corporate environments (Microsoft, HarperCollins Publishers) and startups (Mythology, Target Audience Insights). At Microsoft, he held a number of marketing roles in B2C and B2B environments, including serving as Director of Relationship Marketing for Microsoft’s U.S. Enterprise division and Group Manager of Industry Marketing at MSN. At HarperCollins, he served as Vice President of Marketing and founding publisher of the HarperCollins Leadership imprint. Jeff developed and applied the Ten Pillars of Meaningful Marketing at Mythology for clients such as Aetna, Cisco, Computer Associates, and the International Justice Mission, and he most recently led the development of Target Audience Insights, a market research and AI-enabled content optimization service for content publishers and creators. 

Passionate about the elevation and inclusion of all people in our diverse and ever-changing world, Jeff co-founded the economic development non-profit Create West Virginia in his native state to help stimulate entrepreneurship and the innovation economy. His dissertation research focuses on the intersection of diversity and innovation, and he has written a book and speaks frequently on DEI topics. He has four daughters, lives with his wife Soni in Philadelphia, and is a lifelong Sixers fan from the days of Dr. J., Daryl Dawkins, and World B. Free. 


  • Ph.D. candidate in Organizational Leadership, Eastern University 
  • M.S. Industrial Labor Relations, West Virginia University 
  • B.S. Business Management, West Virginia University
Research Interests

Relationships between diversity, innovation, leadership and marketing.

Why I teach at Eastern

Eastern University has always represented a holistic, action-oriented Christian faith to me, from the earliest days hearing Dr. Tony Campolo speak to my most recent experience in Eastern’s Organizational Leadership Ph.D. program. This is a community of people living out the values of faith, reason, and justice and I am excited to humbly contribute and collaborate with the passionate faculty, staff, and students here at Eastern.

Courses Taught

Consumer Behavior, Digital Marketing, Sales Force Management, Marketing Research, Integrated Marketing Communications

Professional Associations
  • Digital Marketing Association 
  • American Marketing Association  
  • International Leadership Association