ba-marketing

Why Major in Marketing?

Careers in marketing are growing at a much more rapid rate than those in other occupational categories. There is a strong demand for employees in fields applying marketing principles including manufacturing, technology and service firms, non-profit organizations, and advocacy campaigns. Through classroom activities and internship experiences students are equipped with the knowledge and skills necessary to obtain well paying positions or to continue their studies for an MBA or similar degree.

Katie Kelsall ’15
“The marketing major at Eastern prepared me in countless ways for my professional career and my personal growth. I am filled with gratitude for the professors and mentors who invested significant time and care to assure I was equipped with all the tools and support I needed to be successful.”

Katie Kelsall ’15, Digital and Creative Account Manager -TEK Systems

Featured Faculty Member

Tod Gilmore, MBA

Tod Gilmore, MBA

Tod Gilmore is a Lecturer in Marketing (MBA, The Pennsylvania State University; BS, The Pennsylvania State University). Mr. Gilmore has extensive hands-on marketing work experience in the retail, industrial packaging and transportation/logistics industries. Over the past 25 years he has held senior sales and marketing positions with several Fortune 500 companies including F.W. Woolworth Co., Sonoco Products Co.,and First Group America. In 2006 Mr. Gilmore co-founded Priority One Management Solutions, Inc., a provider of vehicle fleet and mobile workforce productivity and efficiency solutions. Mr. Gilmore began teaching at Eastern in the Fall of 2006 and teaches Introduction to Business, Principles of Marketing, Marketing for Entrepreneurial Firms and Business Strategy and Policy and a variety of other courses. Learn more about Professor Gilmore.

Why Major in Business at Eastern University?