Why Minor in Marketing at Eastern? 

Are you innovative, creative and resourceful? Are you good at communicating? Careers in marketing use all these skills and more. The Minor in Marketing at Eastern University is designed to provide students with a strong marketing foundation through courses that address the primary functional concerns of marketing in organizations both large and small, for profit and non-profit. Strong emphasis is placed on demonstrating competence in the use of marketing concepts and techniques for problem solving and decision making in the context of Christian faith and service.


The Minor in Marketing includes the following:

Course Number Course Name Credit
  Required Courses: 18
BUSA 202 Principles of Marketing  
BUSA 221 Business Statistics  
BUSA 302 Marketing Research  
BUSA 303 Consumer Behavior  
BUSA 305 Principles of Sales Management  
BUSA 403 or 405 Contemporary Isues in Marketing OR Integrated Marketing Communications  
  Total Credit Hours: 18

Full descriptions of undergraduate course offerings are available in Eastern's undergraduate course catalog.

Why Major in Business at Eastern University?