Marketing Minor

Why Minor in Marketing at Eastern? 

Are you innovative, creative and resourceful? Are you good at communicating? Careers in marketing use all these skills and more. The Minor in Marketing at Eastern University is designed to provide students with a strong marketing foundation through courses that address the primary functional concerns of marketing in organizations both large and small, for profit and non-profit. Strong emphasis is placed on demonstrating competence in the use of marketing concepts and techniques for problem solving and decision making in the context of Christian faith and service.


The Minor in Marketing includes the following:

Course Number Course Name Credit
MKTG 202 Principles of Marketing 3
BUSA 221 Business Statistics 3
MKTG 302 Marketing Research 3
MKTG 303 Consumer Behavior 3
MKTG 305 Principles of Sales Management 3
MKTG 403 or 405 Digital Marketing or Integrated Marketing Communications 3
  Total Credit Hours: 18

Full descriptions of undergraduate course offerings are available in Eastern's undergraduate course catalog.

“A marketing degree has helped me see the business world from new perspectives, putting me in the shoes of the customer, salesperson, marketer, accountant, human resource manager, and leader.”

-Seth Fox '22