St. Davids, PA: Eastern University will launch a new 100% online Bachelor of Science in Marketing in January 2027, giving students a flexible pathway to develop the strategic, creative, and analytical skills needed to succeed in today’s rapidly changing marketing landscape.
Offered through Eastern’s LifeFlex model, the B.S. in Marketing is designed for students seeking to build careers in marketing while balancing work, family, and other commitments. The program combines foundational business knowledge with specialized marketing coursework, preparing students to understand consumer behavior, analyze market trends, develop effective marketing strategies, and communicate across a variety of platforms and audiences.
The program reflects the evolving nature of the marketing profession, with students engaging in immersive simulations, artificial intelligence-integrated assignments, and applied learning experiences that connect classroom concepts to real-world marketing challenges. Students also develop data-driven decision-making and problem-solving skills, preparing them to adapt as technologies, consumer expectations, and industry practices continue to change.
“We want students to graduate having already tackled the kinds of marketing challenges they'll encounter in their careers. Through hands-on learning, students will develop the skills to understand consumers and create effective marketing strategies. We also want them to think critically about how marketing influences people and how they can use their skills to promote ethical and responsible business practices.”
Students will learn from faculty with experience across a range of marketing and business environments while developing skills applicable to careers in brand strategy and management, digital and social media marketing, market research and insights, content and integrated communications, sales and relationship management, and business development.
The 51-credit marketing major can be completed in approximately two to four years, depending on a student’s previous college coursework and transfer credits. The program is offered entirely online, with new start terms every seven weeks. Through Eastern’s LifeFlex model, students can complete coursework with the flexibility to fit their education into their existing schedules. Tuition and fees can range from approximately $2,500 to $7,500 out of pocket per year, depending on financial aid eligibility and other factors.